/* Lead Flow: case material, a branded funnel and a quieter editorial rhythm. */
.btn,.btn:hover,.btn:active,.header-cta,.price-card,.price-card:hover,.price-card.featured,.price-card.featured:hover,.article-card,.article-card:hover,.case-showcase,.case-hero-summary,.form-panel{box-shadow:none;transform:none}
.btn-primary,.btn-primary:hover,.btn-primary:active,.dark .btn-primary:hover,.offer-panel .btn-primary:hover{box-shadow:none}
.btn{justify-content:center}
.text-link{gap:0;border-bottom-color:currentColor;text-underline-offset:5px}
.text-link:hover{color:var(--lp-orange)}
.mobile-action>a:last-child{justify-content:center}
.eyebrow{letter-spacing:.055em;font-size:11px}
.hero-home::before,body .page-hero::before,.case-study-hero::before{display:none}
.expertise-section::before{opacity:.16}
.title-stop{display:none}
.hero-grid{align-items:center}
.hero-home h1{letter-spacing:-.025em}
.hero-baseline{grid-template-columns:repeat(3,minmax(0,1fr)) 48px}
.hero-baseline>a{border:0}

/* The three funnel shapes repeat the geometry of our mark. They show actual case stages. */
.project-funnel{padding:clamp(24px,2.5vw,40px);background:var(--lp-dark-gray);color:white;border-radius:6px;min-width:0;position:relative}
.project-funnel-head{display:flex;justify-content:space-between;gap:16px;font-size:11px;color:#c7c7c0;line-height:1.5}
.project-funnel h2{font-size:clamp(28px,2.8vw,42px);line-height:1.16;margin:20px 0 24px;font-weight:500}
.project-funnel-body{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:24px;align-items:center}
.funnel-controls{display:flex;flex-direction:column;align-items:center;gap:8px;width:100%;max-width:240px}
.funnel-piece{display:grid;place-items:center;position:relative;isolation:isolate;width:100%;height:80px;border:0;background:none;cursor:pointer;padding:0;color:white;border-radius:4px;transition:transform .2s}
.funnel-piece:nth-child(2){width:75%}
.funnel-piece:nth-child(3){width:49%;height:72px}
.funnel-piece svg{position:absolute;inset:0;width:100%;height:100%;z-index:-1;fill:#41413d;stroke:#82827a;stroke-width:1.2;transition:fill .2s,stroke .2s}
.funnel-piece strong{font:500 37px/1 var(--lp-font-display);padding-bottom:8px}
.funnel-piece-final svg{fill:var(--lp-orange);stroke:var(--lp-orange)}
.funnel-piece-final{color:white}
.funnel-piece-final strong{font-size:31px;padding-bottom:12px}
.funnel-piece[aria-pressed=true] svg{stroke:white;stroke-width:2}
.funnel-piece:hover{transform:translateY(-2px)}
.funnel-piece:focus-visible{outline:2px solid white;outline-offset:4px}
.funnel-reading{min-width:0}
.funnel-reading-label{display:block;font-size:11px;color:#c7c7c0;line-height:1.5;margin-bottom:8px}
.funnel-reading-value{display:block;font:500 clamp(25px,2.4vw,36px)/1.2 var(--lp-font-display)}
.funnel-reading-copy{font-size:12px;color:#d4d4cf;line-height:1.7;margin:16px 0 0;min-height:102px}
.funnel-hint{font-size:11px;color:#b5b5af;margin:20px 0 24px;line-height:1.6}
.funnel-case-link{display:flex;align-items:center;justify-content:space-between;gap:16px;border-top:1px solid #62625c;padding-top:20px;font-size:11px;line-height:1.6}
.funnel-case-link>span{color:#bdbdb6}
.funnel-case-link strong{font-size:12px;text-decoration:underline;text-underline-offset:5px;white-space:nowrap}
.funnel-case-link:hover strong{color:var(--lp-orange)}

/* The case retains its chart. The surrounding presentation reads as one project, not a stack of cards. */
.proof-section .section-heading .copy{max-width:920px}
.case-showcase{border:0;gap:0;border-radius:6px}
.case-story{background:var(--lp-warm-white)}
.case-chart{background:var(--lp-dark-gray)}
.chart-comparison{grid-template-columns:1fr 80px 1fr}
.chart-direction{color:white;line-height:1.3;align-self:center}
.chart-direction strong{font:500 26px/1.2 var(--lp-font-display);display:block;color:var(--lp-orange)}
.chart-direction span{display:block;font:400 10px/1.5 var(--lp-font-body);color:#c7c7c0;margin-top:8px}
.chart-foot{font-size:11px;flex-wrap:wrap}
.case-work-preview span{font-size:12px}
.case-work-list article{grid-template-columns:minmax(0,1fr);gap:0}
.case-work-list article>div{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:16px 48px;align-items:start}
.case-work-list h3{grid-column:1;grid-row:1;font-size:clamp(26px,2.7vw,38px);max-width:460px}
.case-work-list p{grid-column:2;grid-row:1;margin:0}
.case-work-list .case-image-disclosure{grid-column:2;margin:0;width:100%;max-width:100%}
.case-source-visual{margin-left:0}

/* The agency's decisions and working materials replace generic interface diagrams. */
.system-explorer{border:0;background:none;border-radius:0;overflow:visible}
.system-tabs{background:none;border-bottom:1px solid #bfbfb8;gap:32px}
.system-tabs button{background:transparent;border:0;min-height:56px;padding:16px 0;color:#666660;justify-content:center;align-items:center;flex-direction:row;font-size:15px}
.system-tabs button[aria-selected=true]{background:none;color:var(--lp-black);box-shadow:inset 0 -3px var(--lp-orange)}
.system-tabs button:hover{color:var(--lp-black);background:var(--lp-warm-white)}
.system-panel{padding:32px 0 0;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;align-items:center}
.system-panel-copy h3{font-family:var(--lp-font-display);font-size:clamp(29px,3vw,44px);font-weight:500;letter-spacing:0;line-height:1.2}
.system-panel-copy>p{font-size:15px;line-height:1.8}
.system-deliverable{padding-left:16px;border-left:2px solid var(--lp-orange);font-weight:600;line-height:1.7;font-size:12px}
.system-art{padding:0;max-width:620px}
.material-label{font-size:11px;color:var(--muted);display:block}
.query-study{border-left:1px solid #c5c5bd;padding:8px 0 8px 32px}
.query-study .material-label{margin-bottom:16px}
.query-decision{border-top:1px solid var(--rule);padding:16px 0 20px}
.query-decision>span{display:block;font-size:12px;font-weight:700;line-height:1.5;color:var(--muted);margin-bottom:8px}
.query-decision strong{display:block;font:500 clamp(24px,2.45vw,34px)/1.25 var(--lp-font-display);color:var(--lp-black)}
.query-decision p{font-size:13px;line-height:1.6;color:var(--muted);margin:8px 0 0}
.query-decision--include{border-top:2px solid var(--lp-orange)}
.query-decision--exclude strong{color:#62625e}
.handover-note dl{margin:0}
.handover-note dl>div{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:16px;border-top:1px solid var(--rule);padding:12px 0;font-size:12px;line-height:1.6}
.handover-note dt{color:var(--muted)}
.handover-note dd{margin:0;font-weight:600}
.work-material{margin:0}
.work-material>a{display:block;overflow:hidden;border:1px solid var(--rule);border-radius:4px}
.work-material img{display:block;width:100%;height:auto}
.work-material figcaption{font-size:12px;color:var(--muted);line-height:1.7;margin-top:12px}
.work-material figcaption a{display:inline-block;text-decoration:underline;text-underline-offset:4px;color:var(--lp-black)}
.work-material-report img{min-height:210px;object-fit:cover;object-position:left top}
.handover-note{padding:28px 32px;background:var(--lp-warm-white);border-left:2px solid var(--lp-orange)}
.handover-note h4{font:500 34px/1.2 var(--lp-font-display);margin:20px 0 24px;text-transform:none;letter-spacing:0}
.handover-note>p{margin:20px 0 0;font-size:12px;color:var(--muted);line-height:1.7}
.system-scope{gap:24px 48px;margin-top:40px}
.grid-2>.card:not(.article-card),.grid-3>.card:not(.article-card):not(.economics-demo-card){background:transparent;border:0;border-top:1px solid #c9c9c2;border-radius:0;padding:24px 0}
.expertise-rows article{display:block;padding:24px 0}
.expertise-rows h3{font-size:22px;letter-spacing:-.02em;line-height:1.4}
.expertise-rows p{font-size:14px}
.steps{gap:32px}
.steps::before,.steps .item::before{display:none}
.steps .item,.steps .item+.item{display:block;padding:24px 0 0;border:0;border-top:1px solid #bfbfb7}
.steps h3{font:500 27px/1.3 var(--lp-font-display);letter-spacing:0}
.steps .item:first-child{border-top-color:var(--lp-orange)}
.flow-step b{margin-top:0}

/* Daily figures form a single reading line; the actual report carries the visual weight. */
.report-preview-section .grid-3{gap:0;border-block:1px solid #62625a}
.report-preview-section .economics-demo-card{border:0;border-radius:0;background:none;min-height:0;padding:24px 32px 24px 0}
.report-preview-section .economics-demo-card+.economics-demo-card{border-left:1px solid #62625a;padding-left:32px}
.economics-demo-card strong{margin:12px 0;font-size:clamp(38px,4vw,60px)}
.economics-report-proof{background:none;border:0;padding:0;grid-template-columns:minmax(0,1.7fr) minmax(0,.6fr)}
.economics-report-proof img{border-radius:4px}
.economics-report-proof figcaption{border-left:2px solid var(--lp-orange);padding-left:20px;font-size:13px}
.team-section .section-heading h2{max-width:740px}
.founder-description{color:#4f4f49}

/* Each article starts with a piece of its argument rather than a universal cover symbol. */
.article-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:40px}
.article-card{border:0;border-radius:0;background:none}
.article-card-copy{padding:24px 0 0}
.article-card-copy .text-link{align-self:flex-start;margin-top:16px}
.article-card-copy h3{font-family:var(--lp-font-display);font-weight:500;letter-spacing:0;font-size:32px}
.article-card:first-child{grid-column:1/-1;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;border-bottom:1px solid var(--rule);padding:0 0 40px}
.article-card:first-child .article-card-copy{padding:16px 0;justify-content:center}
.article-cover{height:300px;min-height:0;padding:28px 32px;border-radius:6px;display:flex;flex-direction:column;justify-content:center;overflow:hidden}
.article-cover .cover-caption{font:600 11px/1.5 var(--lp-font-body);letter-spacing:.04em;display:block;margin:0 0 24px;color:#bfbfb9}
.article-cover>div{display:block;font:inherit;letter-spacing:0;color:inherit}
.cover-economics .cover-calculation{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:12px 24px;font-size:13px;line-height:1.6}
.cover-calculation b{font:500 23px/1.2 var(--lp-font-display);white-space:nowrap}
.cover-economics .cover-answer{display:flex;justify-content:space-between;align-items:center;gap:24px;border-top:1px solid #64645b;margin-top:24px;padding-top:24px}
.cover-answer span{font-size:12px;max-width:160px}
.cover-answer strong{color:var(--lp-orange);font:500 43px/1.1 var(--lp-font-display);white-space:nowrap}
.cover-quality{background:var(--lp-warm-white);color:var(--lp-black);border:1px solid var(--rule)}
.cover-quality .cover-caption{color:var(--muted)}
.cover-quality .quality-track{display:flex;flex-direction:column;align-items:start;gap:12px;border-left:1px solid #bbbbae;padding-left:24px}
.quality-track>span{font-size:13px;line-height:1.4}
.quality-track>strong{font:500 32px/1.2 var(--lp-font-display);color:var(--lp-black);text-decoration:underline;text-decoration-color:var(--lp-orange);text-underline-offset:7px;text-decoration-thickness:2px}
.cover-quality>p{font-size:11px;color:var(--muted);margin:24px 0 0}
.cover-report{background:#e5e5e2;color:var(--lp-black)}
.cover-report .cover-caption{color:#55554f;margin-bottom:16px}
.cover-report img{width:100%;height:115px;object-fit:cover;object-position:left top;border:1px solid #b6b6ad}
.cover-report>p{font-size:14px;line-height:1.6;margin:16px 0 0}
.cover-report>p strong{font-weight:750}
.article-meta{font-size:10px}

@media(min-width:1800px){.project-funnel{padding:40px 48px}.funnel-piece{height:92px}.funnel-piece:nth-child(3){height:80px}}
@media(max-width:1100px){
 .project-funnel-body{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
 .project-funnel{max-width:720px;width:100%;justify-self:center}
 .system-panel{gap:32px}
 .case-work-list article>div{gap:16px 32px}
 .article-card:first-child{gap:32px}
 .article-grid{gap:32px}
 .article-cover{padding:24px}
}
@media(max-width:800px){
 .system-panel{grid-template-columns:1fr}
 .system-art{max-width:none}
 .system-panel-copy h3,.system-panel-copy>p{max-width:none}
 .query-study{padding:24px;border-left:0;background:var(--lp-warm-white)}
 .work-material>a{max-height:340px;overflow:auto}
 .work-material img{object-fit:contain}
 .case-work-list article>div{display:block}
 .case-work-list h3{max-width:none;margin-bottom:16px}
 .case-work-list .case-image-disclosure{margin-top:20px}
 .article-card:first-child{display:flex;gap:0}
 .article-grid{grid-template-columns:1fr 1fr}
 .cover-answer strong{font-size:36px}
 .economics-report-proof{grid-template-columns:1fr}
}
@media(max-width:640px){
 .hero-baseline{grid-template-columns:1fr}
 .project-funnel{padding:24px 20px}
 .project-funnel h2{font-size:30px;margin:16px 0 24px}
 .project-funnel-body{gap:16px;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
 .funnel-piece{height:68px}.funnel-piece:nth-child(3){height:62px}
 .funnel-piece strong{font-size:29px}.funnel-piece-final strong{font-size:25px}
 .funnel-reading-value{font-size:26px}
 .funnel-reading-copy{font-size:12px;line-height:1.6;min-height:116px}
 .funnel-hint{margin-block:16px;font-size:10px}
 .funnel-case-link{flex-wrap:wrap;gap:8px;padding-top:16px}
 .project-funnel-head{font-size:10px;gap:12px}
 .system-tabs{grid-template-columns:minmax(0,1fr) minmax(0,.8fr) minmax(0,1.4fr) minmax(0,.8fr);gap:8px}
 .system-tabs button{font-size:12px;min-height:52px;padding:12px 0;border:0;white-space:nowrap}
 .system-panel{padding:24px 0 0;gap:24px}
 .system-panel-copy h3{font-size:30px;margin-top:0}
 .system-panel-copy>p{font-size:14px}
 .query-study{padding:24px 20px}
 .query-decision strong{font-size:27px}
 .handover-note dl>div{font-size:12px;gap:12px}
 .handover-note{padding:24px 20px}
 .expertise-rows article{padding:20px 0}
 .expertise-rows h3{font-size:21px}
 .steps{gap:0}
 .steps .item,.steps .item+.item{padding:20px 0}
 .steps h3{font-size:26px}
 .chart-comparison{grid-template-columns:minmax(0,1fr) 64px minmax(0,1fr);padding:0}
 .chart-direction strong{font-size:24px}
 .chart-foot{font-size:10px}
 .report-preview-section .grid-3{grid-template-columns:1fr}
 .report-preview-section .economics-demo-card,.report-preview-section .economics-demo-card+.economics-demo-card{padding:20px 0;border:0;display:grid;grid-template-columns:1fr 1fr;gap:8px 16px;align-items:center}
 .report-preview-section .economics-demo-card+.economics-demo-card{border-top:1px solid #62625a}
 .economics-demo-card strong{grid-column:2;grid-row:1/3;margin:0;text-align:right;font-size:36px}
 .economics-demo-card p{grid-column:1;margin:0;font-size:12px}
 .economics-demo-card .card-kicker{font-size:10px}
 .economics-report-proof figcaption{padding-left:16px}
 .article-grid{grid-template-columns:1fr;gap:32px}
 .article-card:first-child{padding-bottom:32px}
 .article-card-copy,.article-card:first-child .article-card-copy{padding:24px 0 0}
 .article-cover{height:280px;padding:24px}
 .article-card-copy h3{font-size:29px}
 .article-card-copy p{font-size:14px}
 .cover-economics .cover-calculation{gap:16px;font-size:12px}
 .cover-economics .cover-answer{gap:16px}
 .cover-answer strong{font-size:36px}
 .cover-answer span{font-size:11px}
 .cover-calculation b{font-size:21px}
 .quality-track>strong{font-size:28px}
}
@media(prefers-reduced-motion:reduce){.funnel-piece,.funnel-piece svg{transition:none}.funnel-piece:hover{transform:none}}

/* Mobile reading and touch rhythm across the complete site. */
@media(max-width:800px){
 .funnel-case-link,.case-subnav a{min-height:44px}
 .case-subnav a{font-size:12px}
 .breadcrumbs a{display:inline-flex;align-items:center;min-height:44px}
 .faq summary,.pricing-method summary,.calc-method summary,.calc-model-details summary,.calc-result-details summary,.data-details summary{display:flex;align-items:center;min-height:44px}
}
@media(max-width:640px){
 .eyebrow,.hero-overline .eyebrow{font-size:11px;letter-spacing:.06em}
 .btn,.price-card--forecast .btn,.mobile-action>a{font-size:14px;min-height:48px}
 .mobile-action{grid-template-columns:minmax(100px,auto) 1fr}
 .text-link,.funnel-case-link,.funnel-case-link strong{font-size:13px}
 .hero-baseline span,.funnel-hint,.project-funnel-head,.funnel-reading-label{font-size:12px}
 .funnel-reading-copy{font-size:13px;line-height:1.6}
 .faq details{padding:16px 0}
 .faq summary{min-height:48px;font-size:15px}
 .pricing-method summary,.calc-method summary,.calc-model-details summary,.calc-result-details summary,.data-details summary{display:flex;align-items:center;min-height:48px;font-size:14px}
 .case-subnav{gap:4px 16px}
 .case-subnav a{min-height:44px;font-size:12px;letter-spacing:.04em}
 .price-team,.price-scenario,.price-profit-label,.price-profit-caption,.price-deals,.price-card--forecast .budget,.price-included li{font-size:13px;line-height:1.55}
 .price-card--forecast .per{font-size:13px}
 .price-included summary{font-size:14px;min-height:52px}
 .case-hero-summary .case-metric span,.case-hero-summary .small,.case-confidentiality,.case-source-visual figcaption{font-size:12px;line-height:1.6}
 .mini-table td{font-size:13px}
 .mini-table td::before,.funnel-table td::before{font-size:11px;letter-spacing:0}
 .economics-demo-card p,.economics-demo-note,.chart-foot{font-size:12px;line-height:1.5}
 .economics-demo-card .card-kicker{font-size:11px}
 .material-label,.system-deliverable,.included-note,.offer-budget span,.offer-budget small,.offer-date{font-size:12px;line-height:1.5}
 .field label,.form-note,.channel-block p{font-size:13px!important;line-height:1.6}
 .article-meta,.footer-grid h4{font-size:11px}
 .footer-grid a,.footer-grid p{font-size:13px}
 .thank-you-channel>p,.thank-you-channel li{font-size:14px}
 .thank-you-channel>.btn{font-size:14px}
 .thank-you-channel-note,.thank-you-channel-brand span{font-size:12px}
}
@media(max-width:359px){
 .project-funnel-body{grid-template-columns:minmax(0,1fr);gap:16px}
 .funnel-controls{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;max-width:none}
 .funnel-piece,.funnel-piece:nth-child(2),.funnel-piece:nth-child(3){width:100%;height:56px;background:#41413d;border:1px solid #62625c}
 .funnel-piece svg{display:none}
 .funnel-piece[aria-pressed=true]{border-color:var(--lp-orange)}
 .funnel-piece strong,.funnel-piece-final strong{font-size:24px;padding:0}
 .funnel-reading-copy{min-height:0}
}

.calc-mobile-heading,.calc-mobile-label,.calc-mobile-result-label{display:none}
@media(max-width:640px){
 body[data-page="calculator"] .page-hero{display:none}
 body[data-page="calculator"] .mobile-action{display:none!important}
 body[data-page="calculator"] .calculator-section{padding:12px 0 32px}
 body[data-page="calculator"] .calc-mobile-heading{display:block;margin:0 0 10px}
 .calc-mobile-heading .eyebrow{font-size:10px}
 .calc-mobile-heading h1{font-size:clamp(28px,7.6vw,36px);line-height:1.06;margin:4px 0 3px}
 .calc-mobile-heading p{font-size:12px;line-height:1.35;margin:0;color:var(--muted)}
 body[data-page="calculator"] .calc-layout{display:flex;flex-direction:column;gap:0}
 body[data-page="calculator"] .calc-card{display:contents}
 body[data-page="calculator"] .calc-card>.eyebrow,
 body[data-page="calculator"] .calc-card>h2,
 body[data-page="calculator"] .calc-card>.small{display:none}
 .calc-desktop-label{display:none}
 .calc-mobile-label{display:inline}
 body[data-page="calculator"] .calc-fields{order:1;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin:0;padding:14px 16px;background:#fff;border:1px solid var(--rule);border-radius:6px}
 body[data-page="calculator"] .calc-field.wide{grid-column:1/-1}
 body[data-page="calculator"] .calc-field{gap:5px;min-width:0}
 body[data-page="calculator"] .calc-field label,
 body[data-page="calculator"] .calc-fields-simple .calc-field:not(.wide) label{min-height:0;display:block;font-size:13px;font-weight:750;line-height:1.3}
 body[data-page="calculator"] .calc-field small{display:none}
 body[data-page="calculator"] .calc-field input{height:46px;min-width:0;font-size:18px;padding:0 10px}
 body[data-page="calculator"] .calc-result{order:2;margin-top:8px;padding:15px 16px 18px;position:static}
 body[data-page="calculator"] .calc-result>.eyebrow,
 body[data-page="calculator"] .calc-result>#calc-period,
 body[data-page="calculator"] .calc-result>p{display:none}
 body[data-page="calculator"] .calc-mobile-result-label{display:block;font-size:13px;font-weight:750;color:#d4d4ce}
 body[data-page="calculator"] .calc-main{font-size:clamp(36px,10vw,50px);line-height:1.05;margin:3px 0 12px}
 body[data-page="calculator"] .calc-main.calc-main-message{font-size:26px;line-height:1.15}
 body[data-page="calculator"] .calc-pairs{margin:0;grid-template-columns:repeat(2,minmax(0,1fr))}
 body[data-page="calculator"] .calc-pairs>div{min-height:62px;padding:8px 8px 7px 0}
 body[data-page="calculator"] .calc-pairs>div:nth-child(even){padding-left:12px;padding-right:0}
 body[data-page="calculator"] .calc-pairs>div:nth-child(3){order:-2}
 body[data-page="calculator"] .calc-pairs>div:nth-child(4){order:-1}
 body[data-page="calculator"] .calc-pairs b{font-size:22px;line-height:1.1;overflow-wrap:anywhere}
 body[data-page="calculator"] .calc-pairs span{font-size:12px;line-height:1.35;margin-top:3px}
 body[data-page="calculator"] .calc-result-details{margin-top:6px;padding-top:0}
 body[data-page="calculator"] .calc-method{margin-top:0;padding-top:0}
 body[data-page="calculator"] .calc-result-details summary,
 body[data-page="calculator"] .calc-method summary{min-height:44px;font-size:13px;line-height:1.3}
 body[data-page="calculator"] .calc-result .button-row{margin-top:10px;gap:8px}
 body[data-page="calculator"] .calc-result .btn{min-height:44px;padding:10px 12px;font-size:13px}
 body[data-page="calculator"] .calc-input-actions{order:3;display:flex;align-items:center;justify-content:space-between;gap:10px;margin:6px 0 0;padding:0 2px}
 body[data-page="calculator"] .calc-model-details summary{min-height:44px;font-size:12px}
 body[data-page="calculator"] .calc-card #calc-reset{min-height:44px;margin:0;padding:0 6px!important;font-size:12px;white-space:nowrap}
}
@media(max-width:640px) and (max-height:700px){
 body[data-page="calculator"] .calculator-section{padding-top:8px}
 body[data-page="calculator"] .calc-mobile-heading p{display:none}
 body[data-page="calculator"] .calc-mobile-heading{margin-bottom:8px}
 body[data-page="calculator"] .calc-fields{padding:10px 14px;gap:8px}
 body[data-page="calculator"] .calc-field input{height:44px}
 body[data-page="calculator"] .calc-result{padding:12px 14px 16px}
 body[data-page="calculator"] .calc-main{margin-bottom:8px}
 body[data-page="calculator"] .calc-pairs>div{min-height:56px;padding-top:4px;padding-bottom:4px}
}

/* Oswald's narrow space needs more room between words on small screens. */
@media(max-width:640px){
 body{word-spacing:.1em}
 h1,h2,h3,h4,
 .price-card .range,.price-card .amount,.price-profit,
 .calc-main,.case-story-numbers strong,.funnel-reading-value,
 .query-decision strong,.quality-track>strong{word-spacing:.12em;letter-spacing:0}
 .eyebrow,.card-kicker,.material-label,.price-card .tier,
 .case-subnav a,.article-meta{word-spacing:.1em}
}

/* Shared reading scale. Keep display type distinct from body and supporting copy. */
:root{
 --content:1480px;
 --gutter:clamp(18px,3.4vw,64px);
 --reading:clamp(16px,1.05vw + 3px,18px);
 --support:clamp(14px,.65vw + 5px,15px);
 --muted:#62625e;
}
body{font-size:var(--reading);line-height:1.65;-webkit-text-size-adjust:100%}
.lead,.hero-home .lead,.page-summary .lead,.page-hero .lead,.case-study-hero .lead,.thank-you-copy .lead{font-size:clamp(18px,1.2vw + 3px,21px);line-height:1.65}
.hero-home .lead{max-width:660px}
.hero-home h1{font-size:clamp(48px,4.85vw,82px);line-height:1.12}
.page-hero-intro h1,body[data-page=calculator] .page-hero-intro h1{font-size:clamp(42px,4.5vw,70px)}
.section h2,.economics-head h2,.expertise-layout h2{font-size:clamp(36px,3.6vw,56px);line-height:1.2}
.section h3{font-size:clamp(26px,2.25vw,34px);line-height:1.3}
.eyebrow,.card-kicker,.material-label,.article-meta,.channel-id,.case-meta,.hero-location{font-size:var(--support);line-height:1.5;letter-spacing:.025em}
.small,.aside-note,.included-note,.pricing-assumptions,.pricing-method p,.pricing-method+.aside-note{font-size:var(--support);line-height:1.65}
.btn,.price-card--forecast .btn,.header-cta{font-size:16px;min-height:54px;padding:15px 24px}
.text-link,.mobile-action>a{font-size:16px;min-height:48px;line-height:1.45}
.header-inner{gap:24px;height:92px}
.nav{gap:24px}
.nav a{font-size:15px;min-height:48px}
.header-descriptor{font-size:13px;line-height:1.5}
.header-cta{padding-inline:20px}
.hero-baseline>div{display:flex;flex-direction:column;align-items:flex-start;gap:6px;padding-right:24px}
.hero-baseline b{font-size:28px;line-height:1.25;white-space:normal}
.hero-baseline span{font-size:15px;line-height:1.5;max-width:260px}
.project-funnel{padding:clamp(24px,2.7vw,44px)}
.project-funnel-head,.funnel-reading-label,.funnel-hint,.funnel-case-link{font-size:14px;line-height:1.55}
.project-funnel h2{font-size:clamp(32px,3vw,46px)}
.project-funnel-body{grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:24px}
.funnel-controls{max-width:260px}
.funnel-piece{height:88px}
.funnel-piece:nth-child(3){height:80px}
.funnel-piece strong{font-size:42px}
.funnel-piece-final strong{font-size:36px}
.funnel-reading-value{font-size:clamp(30px,2.6vw,40px)}
.funnel-reading-copy{font-size:16px;line-height:1.65;min-height:132px;margin-top:12px}
.funnel-hint{margin:22px 0}
.funnel-case-link strong{font-size:15px}
.steps p,.card p,.offer-panel p,.after-test p,.economics-head>p,.expertise-rows p,
.system-panel-copy>p,.case-work-list p,.founder-block .founder-description,
.team-meeting p,.faq p,.form-panel>div>p,.article-card-copy p,.thank-you-meeting p,
.thank-you-channel>p,.thank-you-channel li{font-size:var(--reading);line-height:1.7}
.expertise-rows h3,.steps h3{font-size:clamp(26px,2.1vw,32px)}
.system-tabs button{font-size:17px;min-height:58px}
.system-panel-copy h3{font-size:clamp(30px,3vw,44px)}
.system-deliverable,.query-decision>span,.query-decision p,.handover-note dl>div,.handover-note>p{font-size:var(--support);line-height:1.65}
.query-decision strong{font-size:clamp(28px,2.5vw,36px)}
.work-material figcaption,.economics-report-proof figcaption,.case-source-visual figcaption,
.case-image-content figcaption,.case-confidentiality,.chart-foot,.case-work-preview span,
.case-hero-summary .case-metric span,.case-hero-summary .small{font-size:var(--support);line-height:1.65}
.case-image-disclosure summary,.case-image-link span,.case-subnav a{font-size:15px;min-height:48px}
.chart-direction span,.bar-column>span,.chart-comparison .comparison-bar span{font-size:14px;line-height:1.5}
.economics-demo-card p,.economics-demo-note,.economics-demo-card .card-kicker{font-size:var(--support);line-height:1.6}
.economics-demo-card strong{font-size:clamp(42px,4vw,62px)}
.founder-block .eyebrow,.founder-role,.offer-date,.offer-free span,.offer-budget span,.offer-budget small{font-size:var(--support);line-height:1.6}
.founder-block h3{font-size:clamp(28px,2.25vw,34px)}
.faq summary{font-size:18px;min-height:52px;line-height:1.5}
.field label{font-size:15px!important;line-height:1.5}
.field input,.field select,.field textarea{font-size:18px;min-height:56px}
.form-note{font-size:14px!important;line-height:1.65}
.form-consent{font-size:14px;line-height:1.6;min-height:44px}
.form-consent input{width:22px;height:22px;flex:0 0 22px}
.channel-block p{font-size:16px!important;line-height:1.65;max-width:880px}
.thank-you-channel-note,.thank-you-channel-brand span{font-size:14px}
.price-card--forecast .tier{font-size:14px}
.price-card--forecast .range{font-size:29px;min-height:72px}
.price-card--forecast .amount{font-size:46px}
.price-team,.price-scenario,.price-profit-label,.price-profit-caption,.price-deals,
.price-card--forecast .per,.price-card--forecast .budget,.price-included li{font-size:15px;line-height:1.6}
.price-card--forecast .budget strong{font-size:17px}
.price-profit{font-size:38px}
.price-included summary,.pricing-method summary,.calc-method summary,.calc-model-details summary,.calc-result-details summary,.data-details summary{font-size:16px;min-height:50px;line-height:1.5}
.mini-table{font-size:16px;line-height:1.6}
.mini-table th{font-size:14px;letter-spacing:.025em}
.mini-table td{font-size:16px}
.channel-chart-title span,.channel-bar{font-size:15px}
.calc-field label{font-size:16px;line-height:1.5}
.calc-field small,.calc-card>.small,.calc-fixed span,.calc-result .eyebrow,.calc-result #calc-period,.calc-pairs span,.calc-assumptions,.calc-breakdown,.calc-note{font-size:14px;line-height:1.6}
.calc-result .btn{font-size:16px}
.article-body{font-size:18px;line-height:1.85}
.article-cover{min-height:300px;height:auto}
.article-cover-caption,.article-cover small,.article-cover p{font-size:14px;line-height:1.55}
.footer-grid h4{font-size:14px;letter-spacing:.035em}
.footer-grid a{font-size:15px;min-height:44px;display:flex;align-items:center;line-height:1.5}
.footer-grid p,.footer-bottom{font-size:14px;line-height:1.65}

@media(min-width:1101px) and (max-width:1320px){
 .header-descriptor{display:none}
 .nav{gap:18px}
}
@media(min-width:641px) and (max-width:1350px){
 .pricing-grid--forecast{grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}
 .price-card--forecast .range{min-height:0}
}
@media(min-width:980px) and (max-width:1190px){
 .project-funnel-body{grid-template-columns:1fr}
 .funnel-controls{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;max-width:none}
 .funnel-piece,.funnel-piece:nth-child(2),.funnel-piece:nth-child(3){width:100%;height:68px}
 .funnel-piece strong,.funnel-piece-final strong{font-size:32px;padding-bottom:7px}
 .funnel-reading-copy{min-height:0}
 .project-funnel h2 br{display:none}
 .funnel-case-link{flex-wrap:wrap}
}
@media(min-width:641px) and (max-width:979px){
 .hero-home h1{font-size:clamp(52px,7.4vw,70px)}
 .hero-home .lead{max-width:720px}
 .project-funnel-body{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr)}
 .hero-baseline b{font-size:26px}
 .founders-list{grid-template-columns:1fr}
 .founder-block{grid-template-columns:170px minmax(0,1fr)}
}
@media(max-width:640px){
 :root{--reading:16px;--support:14px;--gutter:20px}
 .header-inner{height:68px;gap:14px}
 .nav{top:68px}
 .nav a{font-size:25px;min-height:52px}
 .hero-home h1{font-size:clamp(37px,10.2vw,56px);line-height:1.14}
 .hero-home .lead,.page-hero .lead,.page-summary .lead,.case-study-hero .lead,.thank-you-copy .lead,.lead{font-size:18px;line-height:1.6}
 .page-hero-intro h1{font-size:clamp(36px,9vw,52px)}
 .section h2,.economics-head h2,.expertise-layout h2{font-size:clamp(32px,8.2vw,44px)}
 .section h3,.expertise-rows h3,.steps h3,.founder-block h3{font-size:28px}
 .btn,.price-card--forecast .btn,.text-link,.mobile-action>a{font-size:16px;min-height:52px}
 .hero-baseline{grid-template-columns:1fr;gap:0;padding-block:12px}
 .hero-baseline>div{padding:16px 0;border-right:0;border-bottom:1px solid var(--rule);gap:6px}
 .hero-baseline span{font-size:15px;max-width:none}
 .hero-baseline>a{display:none}
 .project-funnel{padding:24px}
 .project-funnel h2{font-size:34px}
 .project-funnel-head{font-size:14px}
 .project-funnel-body{grid-template-columns:1fr;gap:20px}
 .funnel-controls{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;max-width:none}
 .funnel-piece,.funnel-piece:nth-child(2),.funnel-piece:nth-child(3){width:100%;height:68px}
 .funnel-piece strong,.funnel-piece-final strong{font-size:30px;padding-bottom:8px}
 .funnel-reading-value{font-size:34px}
 .funnel-reading-copy{font-size:16px;min-height:0;margin-top:8px}
 .funnel-case-link{flex-wrap:wrap;gap:12px}
 .funnel-case-link strong{font-size:16px}
 .funnel-hint{font-size:14px}
 .system-tabs{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 20px}
 .system-tabs button{font-size:16px;min-height:52px}
 .system-panel-copy h3{font-size:30px}
 .query-study{padding-left:20px}
 .query-decision strong{font-size:29px}
 .handover-note{padding:24px 20px}
 .handover-note dl>div{grid-template-columns:1fr;gap:4px}
 .report-preview-section .economics-demo-card strong{font-size:42px}
 .report-preview-section .economics-demo-card p{font-size:14px}
 .founder-block{grid-template-columns:112px minmax(0,1fr);gap:14px 18px}
 .founder-block h3{font-size:26px}
 .founder-block .founder-description{grid-column:1/-1;margin-top:4px}
 .founder-photo{width:112px;height:142px;grid-row:1}
 .founder-info{grid-column:2}
 .faq summary{font-size:17px}
 .form-panel h2{font-size:32px}
 .field input,.field select,.field textarea{font-size:17px;min-height:56px}
 .price-card--forecast .range{font-size:29px;min-height:0}
 .price-card--forecast .amount{font-size:44px}
 .price-profit{font-size:38px}
 .price-card--forecast .budget span{flex-wrap:wrap}
 .case-hero-summary .case-metric span,.case-hero-summary .small,.case-confidentiality,.case-source-visual figcaption{font-size:14px}
 .case-subnav a{font-size:14px;letter-spacing:0}
 .mini-table td{font-size:15px;gap:12px}
 .mini-table td::before,.funnel-table td::before{font-size:14px;letter-spacing:0}
 .channel-chart-title span,.channel-bar{font-size:14px}
 .article-card-copy p{font-size:16px}
 .article-body{font-size:17px;line-height:1.8}
 .channel-block p{font-size:16px!important}
 .footer-grid{gap:28px 20px}
 .footer-grid a{font-size:15px}
 body[data-page="calculator"] .calc-field label,
 body[data-page="calculator"] .calc-fields-simple .calc-field:not(.wide) label,
 body[data-page="calculator"] .calc-mobile-result-label{font-size:14px}
 body[data-page="calculator"] .calc-mobile-heading p{font-size:14px}
 body[data-page="calculator"] .calc-pairs span{font-size:13px;line-height:1.35}
 body[data-page="calculator"] .calc-result-details summary,
 body[data-page="calculator"] .calc-method summary,
 body[data-page="calculator"] .calc-model-details summary,
 body[data-page="calculator"] .calc-card #calc-reset{font-size:14px}
 body[data-page="calculator"] .calc-result .btn{font-size:15px;min-height:48px}
}
@media(max-width:359px){
 :root{--gutter:16px}
 .project-funnel{padding:20px}
 .funnel-piece,.funnel-piece:nth-child(2),.funnel-piece:nth-child(3){height:60px}
 .funnel-piece strong,.funnel-piece-final strong{font-size:27px;padding:0}
 .founder-block{grid-template-columns:96px minmax(0,1fr);gap:14px}
 .founder-photo{width:96px;height:124px}
 .founder-block h3{font-size:24px}
}

.hero-copy .button-row .btn,.hero-copy .text-link,.offer-panel .btn,.thank-you-channel>.btn{font-size:16px;min-height:54px}
.hero-overline .eyebrow,.case-hero-summary .eyebrow,.header-descriptor{font-size:14px;line-height:1.5}
.case-story>p{font-size:var(--reading);line-height:1.7}
.case-story-numbers span,.case-story .case-small,.case-metric span,.expertise-layout .small.muted,
.calc-card .aside-note,.calc-result .calc-note,.calc-result>p,.breadcrumbs,.breadcrumbs a,
.report-top span,.report-tag,.report-cell span,.report-foot,.real-report figcaption,
.article-cover .cover-caption,.cover-economics .cover-equation span,.cover-economics .cover-result span,
.quality-track span,.quality-track small{font-size:14px;line-height:1.6}
.case-story-numbers span{max-width:240px}
.calc-card #calc-reset{font-size:15px}
.cover-economics .cover-calculation,.cover-answer span{font-size:14px;line-height:1.6}
.report-table .line{font-size:15px;grid-template-columns:1.15fr 1.1fr .6fr .7fr 1.3fr .8fr;gap:14px}
.report-table .line.head{font-size:14px;line-height:1.5}
.report-grid{gap:24px}
.report-cell{min-width:0}
@media(max-width:979px){
 .report-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 20px}
 .report-table{display:none}
 .report-cell{padding-block:16px}
}
@media(max-width:640px){
 .hero-overline .eyebrow{font-size:13px;letter-spacing:0}
 .hero-copy .button-row .btn{font-size:16px}
 .case-metrics-compact{grid-template-columns:1fr}
 .case-metrics-compact .case-metric{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:16px;align-items:center}
 .case-metrics-compact .case-metric span{margin:0;font-size:14px}
 .channel-bar>span{font-size:14px}
 .calc-mobile-heading .eyebrow{font-size:13px}
 body[data-page="calculator"] .calc-pairs span{font-size:13px}
}